AI isn’t coming. It’s here. And most e-commerce brands are sleepwalking straight into extinction. In this episode of Marketing Misfits, Norm Farrar and Kevin King talk with Lutz Finger, Cornell faculty member, AI researcher, and former Google & LinkedIn exec, about how AI is rewriting the rules of e-commerce, branding, and marketing. Lutz breaks down what 99% of sellers don’t understand: ChatGPT and Perplexity are the new gatekeepers of visibility. Aggregators like Amazon and Google? Their model is breaking.
You’ll learn:
✅ Why brands that rely on Amazon will vanish.
✅ What “Generative Engine Optimization (GEO)” means and how to rank in AI results.
✅ Why AI-generated content can hurt your visibility.
✅ How real human communities are the new algorithm hack.
✅ What OpenAI’s deal with Walmart means for sellers.
✅ The 3 things every brand must do before 2026 to survive.
Featuring:
🎙️ Lutz Finger – Head of AI at XGen AI, Cornell University Faculty
🎙️ Hosts: Norm Farrar & Kevin King
00:00 Introduction to Chat GPT in Investment Management
00:50 Welcome to Marketing Misfits
01:00 Discussion on AI and Coffee
01:17 The Evolution of AI Terminology
01:53 The Rise of AI in Agencies
02:21 Introducing the Guest Speaker
04:31 Guest Speaker's Background and Experience
06:42 The Impact of AI on E-commerce
12:15 The Future of AI in Various Industries
29:19 The Role of AI in Marketing
32:31 Debt Quality and Control
32:52 The Pitfalls of AI-Generated Content
33:20 Model Decline Explained
34:50 Influencer Marketing with Stack Influence
35:49 Human vs AI-Generated Content
39:28 Novelty in AI Training
41:28 Building Brand Authority
46:35 The Future of Brand Communities
51:40 Adoption of AI in E-commerce
54:54 Avoiding Shiny Object Syndrome
57:29 Final Thoughts and Outro
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