i feel like you can't make a brand a human, right? You can only do as as mhak was saying earlier, you can use the human to talk about the brand. i found it kind of a weird and bt, but interesting, cause were here, we are, we're talking about it. So to a certain extent, it did capture some imagination. And i wonder too, jason, who's the audience? Ra, i mean, if the audience is like a fourteen year old boy, and maybe, you know, a talking piece of bacon is a good idea. But this like stake em saying, log off, bro twin. Hil de gra isen