Do Domain Names Drive Brand Value?

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Marketing chief says domain names are valuable, particularly for companies like super.com that have a kind of well known word as their name. Says they can also potentially have a revenue impact because of the recall and potential to click on an ad without being able to see it in real time.

Learn why this company bought super.com. Have you ever wondered what happens behind the scenes when a company goes through a rebrand and acquires a new domain name? On today’s show, I talk with Radhika Duggal, Chief Marketing Officer of Super, about her company’s rebrand to Super and acquisition of super.com. She explains that the […]

Post link: A Super domain name – DNW Podcast #412

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