E027: How We Set Goals, Attribution Limitations and KPIs for Growth
Marketing Operators
Mastering TV Advertising Strategies
This chapter explores the complexities of purchasing television advertisements and highlights strategies for targeting specific channels and audiences. The speakers discuss the effectiveness of various ad lengths, recent campaign successes, and customer engagement improvements through innovative communication methods. Additionally, they share insights on reducing friction in user experiences to enhance subscriber opt-in rates for marketing initiatives.
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