The Importance of Research in Content Marketing

When I started in 2007, moving from custom media and custom publishing to what became content marketing Institute, my topic was of course, content marketing. And there's nothing like a statistically significant research project that will position you and your content brand as an expert resource. Your audience will be built based on the audience, you know, influencing them about what can be. That's what builds audience. And then what closes audience is teaching them how to do that thing.