Shark Tank is like massive shouting Freud for you. It reminds me of how there's any ideas just connection between two things already in your head right and those those connections could be dumb but I'm watching you sell the shit out of this. Since the 1960s professors at Stanford have advocated for what's called a bug list as long before software development we're talking about a list of things that bug you annoyances bothers so the peanut butter's perfect example.
In this episode we sit down with Jeremy Utley of the Stanford d.school to discuss his new book, Ideaflow, which is all about how to create a practice for producing and trading ideas in massive quantities – whether in an organization or as an individual entrepreneur or content-creator – along with a system for sorting the garbage from the gold. We discuss, among many other things, why it is important to focus on input more than output, how to stop obsessing over quality while generating quantity, and peanut butter pumps.