I joined Alexey Grigorev's DataTalks.Club podcast to talk about my viral essay on How to Market Yourself (without Being a Celebrity).
Links:
- How to Market Yourself without Being a Celebrity (tweet thread)
- DataTalks.Club Video and Transcript
- The Coding Career Handbook - special discount
Timestamps
- Marketing ourselves (1:15)
- Components of personal marketing (5:00)
- Personal brand for an average developer (7:06)
- Picking a domain: what to write about? (13:13)
- Being too niche (15:30)
- Finding a good niche (17:15)
- Learning in public (18:23)
- Borrowed platforms vs own platform (20:11)
- Starting on social media: Picking what they put down (22:48)
- Career transitioning: mutual exchange of value (23:50)
- Personal marketing for getting a new job (33:30)
- Getting hired through the back door (37:50)
- Finding content ideas (39:45)
- Marketing yourself in public — summary (40:10)
- Open-source knowledge (41:11)
- Internal marketing: promoting ourselves at work (45:09)
- Signature initiative (49:30)
- Public speaking (53:30)
The backing track to my narration is Algorithms by Chad Crouch.
