How To Reduce Staff And Double Sales
Disruptors
Marketing spend consolidation and ROI focus
Frank explains moving marketing budget into Richmond, preserving spend while improving conversions and ROI.
Most entrepreneurs believe that more people means more growth. In this episode of the Disruptors Podcast, real estate operator Frank Cava breaks down why that belief nearly destroyed his business and how firing 70% of his staff became the turning point that caused profits to explode. Frank shares the brutal decisions he had to make during a painful market shift, why bloated teams kill efficiency, and how simplifying his operation allowed him to do more deals with less stress and far higher margins.
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