Is There a Big Opportunity to Double Down Your Conversion Rates?

Customer marketing is a great way for marketers to be pivoting right now. It might be equally, if not more, valuable in a time when sales are expected to dip. And maybe instead of the all of the focus being on growth metrics, instead, there should be a focus on retention metrics. You know how much money it costs to talk to your customers? It costs zero dollars. There is so much that can be had just by having regular conversations with your your customers.