Andrea: What would your UX superhero name be, my friend? Andrea: I'd rather break through drywall like Kool-Aid man. In Italian, we say that the best referee is the one that you don't notice during the match. The Dark Knight image probably as a metaphor for good design because it's so obvious in retrospect.
Andrea Picchi reminds us that the core of design is always about people. He dives deep into the importance of design thinking. He motivates us to embrace ambiguity, and to fail as often as possible without losing the job. He also inspires us to believe in design and to always defend the user’s point of […]