Facebook’s Move into AI with New Advantage+
Ecommerce Playbook: Numbers, Struggles & Growth
00:00
The Danger of the Iterative Creative Premise
Eugene Schwartz: The danger of the like iterative creative premise is that it's like you can never actually replicate the environment or which that ad was received ever again. In order to amplify or recreate that data, I make a new thing. That's where the Eugene Schwartz sprints for, right? Which is that every ad is in the moment it's received an individual experience that will never be replicated.
Transcript
Play full episode
