Product Market Fit - I Like Hardware, You Can't Just Build Hardware.

Pebble is a company that has been around since the early 1990s. It was founded by former Apple executive Steve Wozniacki, who went on to found several other tech companies including Facebook and Twitter. The company recently launched its own app called Pebble which lets users control their Pebble device with an iPad or iPhone application. Pebble also offers subscription services such as Dropcam for $10 per month in some markets.