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425 Social Selling by Tim Hughes

The Marketing Book Podcast

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What's Going on in the Digital World?

Douglas Rushkoff: There's a very clear demarcation taking place right now between analog and physical companies and social and digital companies. He says that the most effective marketers have deep insights into sales and buyers, which are being lost in this new era of online marketing. Rushkoff said he is even more attuned to watching out for what happens when people who aren't used to working with customers don't know how to work with them.

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