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Using The Four Pathways Of Differentiation To Set Your Business Apart
Dan Kennedy's Magnetic Marketing Podcast
The Importance of Selling in the Boutique Model
Selling skills are more important in the boutique model than anywhere else. We've gone through a period of time, pre-2008 or 2009, where there was so much money running upstream that people really didn't have to sell. And now that's catching up to a lot of businesses and a lot of companies in a big way at high speed.
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