Using The Four Pathways Of Differentiation To Set Your Business Apart
Dan Kennedy's Magnetic Marketing Podcast
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The Importance of Selling in the Boutique Model
Selling skills are more important in the boutique model than anywhere else. We've gone through a period of time, pre-2008 or 2009, where there was so much money running upstream that people really didn't have to sell. And now that's catching up to a lot of businesses and a lot of companies in a big way at high speed.
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