#392 Immigrant Roots and Unyielding Grit: How Ruslan Kogan Thrived by Defying Downturns in Business
The Mentor with Mark Bouris
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How to Approve a Good Idea Quickly
I'm involved heavily with the business and lots of things but we've got a few checks and balances in play like from a marketing perspective. We've got a very quick legal approval process and compliance process where there's a quick checkbox. So who makes the decision? It's good idea. One of the team members. And it's all about testing. You might have an idea that five people in the room say is really good. But then you A, B tested against something else and it loses. What people think is irrelevant. No matter what the idea is, put it out there, test it. If it's good, do more of it. if it's bad, stop
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