In Episode 25, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Irina Mihai, Director of Data, Marketing Analytics & Decision Science at Adidias, where they discuss how to create an environment to ensure that the work of a D&A team is constantly visible, which includes;
- Coming from a non-STEM background and dealing with imposter syndrome
- The importance of branding the Data & Analytics team both internally and externally
- Having an internal decision-support culture
- The benefits of authentic leadership
- The importance of how to decide on which problems to work on
- Intentionally building a team to cater for areas where you have less experience
- Choosing the right KPIs to monitor performance
- Moving from being an individual contributor into a leadership role
- Ensuring you’re not a bottleneck for your team
- The importance of defining your team's purpose within the organisation
- Fostering an environment of psychological safety
- Why you should co-create your roadmap as a team
- The importance of having designated leads for each item of your roadmap as a team
- Why communication skills separate the good from the excellent
- Having a criteria to prioritise what projects to undertake
- Understanding the organisational strategic goals
- Knowing when and why to discontinue a project
- The benefits of having an organisational culture where challenge is welcome
- The importance of having an agreed model of communication to engage effectively with stakeholders
- Why the engagement and commitment of stakeholders is a key evaluation criteria
- The benefits both internally and externally of making sure your D&A team is visible
- Why you can no longer rely on the company brand to attract talent
- Why everyone needs to be responsible for their own visibility
