How to Adapt an Evergreen Mindset

Jay Parini: I was thinking about this evergreen mindset. And you've done a really good job of living that. In a market shifts, you have three vulnerabilities that you might want to just think about,. The first one is your brand. Number two, decide if you need something new or you need to improve something. Third, think modes. Like a motor around a castle. Yeah. Think modes.