
302 - Dark Social Greatest Hits
GTM Live
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How to Use Channels in the Wrong Way to Create Metrics
Every single company will run linked in ads only for legon, because the person that does link in needs to say they got 500 leads at 50 dollars each. The same person will do that in facebook. And then the person in google, instead of running to hig tent keywords to demos, want to have as many leads for as cheap as possible. They can take broad match keywords and run them to ebook denwood so they can report five dollars c p a. So by specializing in channel, oftentimes you create the wrong behaviors,. especially if there's not a leader thats that'smn ing the moulti channel mix, as it's supposed to be designed.
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