9min chapter

Chill & Prosper with Denise Duffield-Thomas cover image

Ask Me Anything: Increasing your prices

Chill & Prosper with Denise Duffield-Thomas

CHAPTER

The Value of Pricing Perceptions

This chapter explores how personal values influence consumer perceptions of pricing, illustrated through examples like premium sandwiches. It discusses the relationship between pricing, identity, and consumer motivations, emphasizing the importance of ensuring pricing reflects a win-win scenario for both buyers and sellers.

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