
#14 - Why Quality Media Matters in Education with Mark Lassoff
The Learning Culture Podcast
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What Survives the Trend Long Term?
I think what survives the trend long term, whether or not TikTok as a channel does, is short vertical video. I think that's mobile optimized, basically. It reminds me of Jennifer Buchanan who runs training for front line associates at Sam's club. She said they're issued mobile devices, cell phones to every single person in their frontline,. you know, associate workforce. That's meeting people where they are. A vertical video is going to do a lot better than something you have to sort of sit down and figure out like how you're going to watch it.
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