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79 - Why Influenced Revenue is a Dangerous Game | Kyle Lacy (CMO, Lessonly)

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Is There a Difference Between Intent and Cold Prospecting?

All in intent is just an account building process for us. If if they've shown intent through bombora m through g two, then they're scored a little bit higher than a tena. Am a cold account that we might source because of i c p rit. Though, i i group content with the same conversion rates as cold prospecting. You just don't compare rem befay, anybody who's about to, you know, just do not compare the two teams,. ecause they 're two completely different models, two very different systems, exactly.

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