444. A Simple “Pricing Hack” to DOUBLE Your “Paid in Fulls” + Increase Close Rates By 10-30% (Without Changing Anything About Your Program)
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
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How to Lead With Value and Connection
If you put your price on a website, it's going to be very unsticky. People make decisions based on the value they see in the program and the amount of trust they have with you. The second thing is most people are going to go for the payment plan option because there's no incentive to do it otherwise. Prepay is a more subtle shift in language that we say prepay, it makes them feel like they're saving rather than paid in full.
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