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Influence (Robert B. Cialdini) - Audiobook Summary

Top Audiobooks Summaries

CHAPTER

Top Audio Books by Ciao Dini

Ciao Dini urges us to expose and take strong action against tricksters so they can't continue to deceive others. Periodically, examine the evidence around you like how a pilot monitors its instrument panel and environment instead of depending fully on the autopilot. We've just covered the first three principles of persuasion, reciprocity, consistency, and social proof. The fourth principle is liking. Generally, we are more likely to agree to someone's request if we know and like them.

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