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297 -Validating Opportunities is Product Management

This is Product Management

CHAPTER

How to Make a 30 Calorie Juice

We developed the juice, we said, hey, let's try to make it a 30 calory drink. We didn't like the idea of using stevia or monk fruit because it kind of left a weird taste in the back of your mouth and although some people really like that, i think a lot of people just find it kind of gross. And if we're trying to make something that honors this ingredient trend of savoury herbal profile, what would we do? Ok, let's pair a citrus fruit and an herb, and figure out which two had a unique and harmonious blend. Inspired by some cocktails a in craft bars and in europe, we picked blood orange and

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