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Byron Tau on the New U.S. Surveillance State

The 404 Media Podcast

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Exploring the Intricacies of Ad Tech Surveillance and Real-Time Bidding

This chapter explores the complex ecosystem of real-time bidding in ad tech, revealing how user data like geolocation and device identifiers are harnessed for targeted advertising. It sheds light on the privacy implications of ad exchanges, uncovering the risks of unauthorized retention and resale of sensitive information.

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