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#116 - Emerging Trends in UX and CX with Alfonso de la Nuez and Dana Bishop of UserZoom

Awkward Silences

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What Is User Research?

Large organizations have had mandates come down to say every single thing that we're designing has to have user research executed on it. That is a mandate from leadership, which is very interesting and obviously creates some problems for some teams that don't have the bandwidth to do that. But Daina, question,. I think it will be what is user research in this case because they have the mandate. Does that mean that they need to be that prototypes need to be validated and checked and have certain tasks or or you expect tricks to be put in front of their customers, right?

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