Navigating the Tension of Diversification in Marketing Agencies

80% of our listeners are only just managing financially. The creative industry has taken a pummelling over the past few years. From an unstable economy, unpredictable politics, a rise in the cost of living and staffing costs… It’s harder than ever to make money as a creative business.

But how are the ‘big’ studios really doing? From their LinkedIn feeds, all seems well – but we wanted to ask them about the reality of their accounts.

In this episode, Cashflow & Creativity, we speak to studio founders Caterina Bianchini (Studio NARI) & Max Ottignon (Ragged Edge) about how they’re managing in such an unstable climate. Are the budgets shrinking? How do they pay their staff a fair wage? And, perhaps most importantly, are they making a profit?

Don’t miss this unprecedented peek into their P&Ls.

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Stats: https://www.statista.com/statistics/1454650/number-advertising-agencies-worldwide/

https://www.creativementornetwork.org/news/cost-of-living-survey

https://www.itsnicethat.com/features/ones-to-watch-new-views-a-gen-z-outlook-on-the-creative-industry-050625

Scott Galloway podcast: https://www.youtube.com/watch?v=moIfa0IqlO0

Nils Leonard talk: https://www.youtube.com/watch?v=RzER-_odM30

Stories: Lucie Kim / Michu

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The NDA Podcast is created by Lucky Dip. Hosted by Katie Cadwell & produced by Hatty Wytton.

Edited by James from Be Heard. Original music 'The Theme from NDA' by Jamie Ellul & Toby McLaren.

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