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3min chapter
How To Fascinate Your Prospects With Sally Hogshead
Dan Kennedy's Magnetic Marketing Podcast
The Components of a Successful Introduction
My research has shown that 90% of introductions fail. I'm going to be teaching at GKIC when we're together at Super Conference. The first step of any interaction is identifying what does the other person need. In other words, what's the pain point for them that you can solve? Second component of a successful introduction is understanding what's your opportunity. And it's part number three, this advantage that is the key to being able to leverage and stop competing on the basis of price.
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