122. How to avoid marketing like an asshole
I Am Your Korean Mom
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Coaching - I'm the One That Doesn't Suck
A lot of coaches think that they're just telling the truth in service of their client, right? Like im when they refer to things, write. And even actually, even the coaching industry, rightly, whele the coaching industry sucks, and i'm the one who's going to help you. Just because it works to rile people up. It works to get people to bond with you, agree with you. It doesn't necessarily mean it's the best way to do anything. Here's what i prefer instead,. is to make myself look good by being really good at articulating the value of what i bring you. Make my offer attractive by creating a really beautiful, compelling
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