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#42: How AI is changing the way product teams work | Tal Raviv & Joshua Herzig-Marx

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CHAPTER

Marketing in a Digital Age

This chapter explores the challenges traditional marketing strategies face against modern digital paradigms, with a focus on Procter & Gamble's advertising methods. The discussion highlights the necessity for established brands to adapt to new technologies, particularly in the context of AI, to stay competitive in a quickly changing landscape.

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