2min chapter

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544. Ari Emanuel Is Never Indifferent

Freakonomics Radio

CHAPTER

How to Negotiate a Deal With ESPN

"I was really nervous. I mean, not sleeping nervous, sick nervous," UFC president Dana White said. "Then the ESPN Disney deal goes through and Kevin Mayer, we make a deal with because that's ESPN." The former head of ESPN was John Skipper who thought it was tacky for that network. He then gets fired for personal reasons, whatever. Doesn't matter. And then it goes to Kevin Mayer who realized the value of UFC and pay per view and direct to consumer. When's that term up? I think we're going to start probably next year", he said.

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