In 1954 the first step towards the diversification of Amul's products began. Cheese, paneer, buttermilk, flavored shakes and ice creams were a perfect fit for the dairy company. In FY19 to FY20, these value added products actually contributed to 45% of its revenues.
In today’s episode for 28th March 2023, we discuss Amul’s pathway to becoming more than just a dairy brand.