Building a Solid Foundation for Personalization in Marketing

What do you do when you have personalization goals, a ton of first party data, and technical hurdles? 

Carina Pedersen, Senior Lifecycle Marketing at IPSY, may have a solution: start investing in building up personal marketing campaigns. The way trends are looking, consumers want relevant messaging and it’s up to us to tailor it. What can we do given the data we have?

Plus, we talk about marketing automation platforms and how to leverage them. What’s the structure going to be? How do you make sure it’s going to be successful when you launch it?

Like this episode? Visit iterable.com/tmm for additional videos and resources we've prescribed to help relieve your pain points.

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com