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MARKETING MEDICINE SERIES 👨🏼‍⚕️| Prescription for Curing Personalization Pains with Carina Pedersen, Sr. Lifestyle Marketing Manager at IPSY | Episode 5
The Marketing Millennials
Building a Solid Foundation for Personalization in Marketing
This chapter explores the challenges marketers encounter in personalizing customer experiences and highlights the importance of robust marketing technology and data practices. It introduces a four-part framework for utilizing first-party data to create effective personalized campaigns, focusing on goal-setting and KPI measurement.
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