Revamping User Engagement through Strategic Website Redesign

As early voting begins in the US presidential election, there is a nascent movement afoot that would reshuffle future contests from local school boards to Washington DC – and it revolves around our smartphones. Venture capitalist and political strategist Bradley Tusk has invested $20 million in building what he says is a safe, secure app that would allow mobile voting, which he’s bankrolled pilots for in 20 jurisdictions across 7 states. Tusk outlines what he believes makes mobile voting a powerful antidote to political dysfunction and how he’s battling entrenched power brokers content with the status quo. 

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Watch this episode on YouTube: https://www.youtube.com/watch?v=6j4PyLc6U-0

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