How to Create Demand and Capture Demand Efficiently

Companies are not in market to buy, which is 97 to 99 % of your market at any one time. And you need a separate marketing strategy, demand creation for all those buyers. Most companies only measure below the line, that they focus intent channels in direct response. So just want to sort of outline some of the thinking in a more concrete way, and let's, a let's keep this moving.