What Happens When You're Working in Casual?

In 2010, I was working in Los Angeles. And I got a call from like three different people that I knew in the LA business community who all wanted to introduce me to the same company at the same time. They were so smart and they understood not only the free to play concept, but they understood how to bring an audience to the table to prime the pump of free to play. We greenlit it. We and we made the first institutional investment in ride games. That was just the first episode of Game Craft.