Bayesian thinking in work and life, ad attribution models and A/B testing, machine learning@Foursquare - Max Sklar - the data scientist show050
The Data Scientist Show - Daliana Liu
00:00
Is There a Problem With Multiple Ad Campaigns?
There were questions of e therre multiple ad campaigns going on for almost the same product. How are they interacting with each other? And how should a company that has multiple adds attribute to like, hey, this is caused by add one versus this is causedby add two? Could it be the case that this person wouldn't have gone unless they saw both of those ads? So many interesting questions. A mathematical theory or or or concept that i came upon while doing this work. It's actually highly applicable to a lot of things, and negotiations as well as the idea of a shapley value.
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