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39. People-Centered Data Practices with Dr. David A. Bray

All Quiet on the Second Front

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Challenges Faced by Communication Officers in the Era of Perception vs. Reality

This chapter explores the difficulties faced by communication officers and PR specialists in a world dominated by social media, where perception often outweighs truth. The speakers discuss the struggle of communicating facts and building trust amidst diverse opinions, as well as a real-life example of misinformation in Afghanistan.

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