2min chapter

All Quiet on the Second Front cover image

39. People-Centered Data Practices with Dr. David A. Bray

All Quiet on the Second Front

CHAPTER

Challenges Faced by Communication Officers in the Era of Perception vs. Reality

This chapter explores the difficulties faced by communication officers and PR specialists in a world dominated by social media, where perception often outweighs truth. The speakers discuss the struggle of communicating facts and building trust amidst diverse opinions, as well as a real-life example of misinformation in Afghanistan.

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