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S06.Ep15 - What Smart Brands Do Differently with David Aaker

JUST Branding

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Evolving Brand Communication

This chapter explores the changing dynamics of brand communication in an age of information overload and skepticism. It emphasizes the significance of creative branding strategies, such as taglines and sponsorships, and the need for brands to integrate into cultural experiences rather than relying on traditional advertising. Additionally, it addresses the importance of preparing new branding professionals for the challenges posed by emerging technologies like social media and artificial intelligence.

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