Optimisation Models Need to Evolve

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Tatiam: I cannot tell you a ta the quality and the hygiene of the data at harthanks, any more. But once i was there, i could speak to it, and i could tell you whether or not i sleep, you know, soundly at night. And so what i can say is how i conduct my organization, my department. You know, i can tell you that we have been successful in lining, strategically, with business interests, technological limitations and straints by making those explicit.

Every consumer is now aware, at some level, that they are constantly generating data simply by moving through the world. And, every organization that puts physical devices or digital experiences into the paths of consumers has to make decisions about what data they collect, how they manage it, and what they do with it (both the immediate plans and what unknown plans may emerge in the distant future). The questions, decisions, and mindsets that this reality brings into play are just one big gray area after another. Angela Bassa grapples with these issues on a daily basis both professionally and personally, so we sat down with her for a lively and thought-provoking discussion on the subject. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.