Simone Biles Is Back
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ESPN's Embrace of Gambling Will Fundamentally Change the Nature of Consuming Its Properties
Penn Entertainment has agreed to pay $1.5 billion for right to slap ESPN name on online gambling operations. The deal signals the validation of sports gambling as a ho-hum part of American culture. If Disney's OK with it, who isn't? But whether inevitable or not, ESPN's full embrace of gambling will fundamentally change the nature of consuming its properties.
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