Episode 778 | Pricing Pilot Projects, Niching Down, Skipping Stairsteps, and More Listener Questions (A Rob Solo Adventure)
Startups For the Rest of Us
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Navigating Pilot Pricing and Strategic Niching for Startups
This chapter explores the intricacies of pricing pilot projects, highlighting the need for value establishment and fair exchanges between startups and clients. It also challenges traditional notions of 'de-risking', advocating for calculated risks and adaptation based on market feedback.
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