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Product Journeys: Square

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Apple, I Think It's All About, Is It All About?

Apple is run like a theatre company. It's all event driven, the stage being a billboard,. The stage being a keynote, or the stage being a prodic lunch. All of it has a very, very cohesive end end story. So i've learned a lot from that company and other companies who operate in a similar fashion. And so this, this unfolding of the plot and the epic story, has been very, very to watch.

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