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The Loophole You Can Drive A Truck Through

The Climate Denier's Playbook

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The SUV Marketing Revolution

This chapter explores the transformation of SUVs and light trucks from utility vehicles to family-oriented lifestyle choices, focusing on the regulatory and marketing strategies that enabled this shift. It highlights how automakers have leveraged relaxed standards to enhance vehicle size and consumer appeal while critiquing the industry's influence on consumer preferences amid fluctuating gas prices. Through engaging anecdotes and advertising analysis, the chapter illustrates the evolving dynamics between consumer demand and automotive design.

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