S16 E1: To Make a Change, Plan a Tailored Attack (Katy Milkman)
The Next Big Idea Daily
00:00
The Importance of Making Mistakes
Behavioral economics was founded on the idea that people are suboptimal decision-making machines. Danny Kahneman, who's probably a familiar name to many listeners, did seminal work in the 1970s with Amos Tversky. And again, another best-selling book, Nudge, is really all about how organizations and policymakers can fix the ways humans are broken through policy.
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