5min chapter

The LaunchNotes Podcast | Product Management, Product Marketing, Product Ops cover image

Playbook for implementing Continuous Discovery with Andy Yeo (Airbyte, Segment)

The LaunchNotes Podcast | Product Management, Product Marketing, Product Ops

CHAPTER

How to Target the Right Type of User

The channels matter a lot in terms of like where are you and where is the user and what is their mindset. The second thing is more around copy and so I think one like very specific example here is we definitely tried it with the churn survey. We had we lowered our expectations there in terms of whether they would want to talk to us. Conversely with things that were happening in app like if we were able to when we adjusted sort of the timing of when something popped up or like some folks have asked this before: How do you target the right type of user?

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