2min chapter

Startup Canada Podcast cover image

Spotlighting and Scaling Black Businesses with Nerissa Allen

Startup Canada Podcast

CHAPTER

How to Analyze the Landscape of the Black Business Community

Pitch Better is an organization that led the largest survey of Black Women Entrepreneurs in Canada last year. The better you get to know your market and ask them what they want and anticipate their needs, then the longer you're going to survive and succeed," she says. "There's a combination of tools that we can use to keep abreast of what business owners need"

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