How to Find Your Lobster on Facebook

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The year was 2012 and the top songs were Diamonds by Rihanna and Call Me May be. The first Hunger Games movie came out and I was starting a company called find your lobster. It became obvious immediately that we needed to pivot and build a Facebook driven mobile dating app. We launched and it very much wasn't that.

Most people's startup approach is haphazard. It's a combination of instincts and reactions and luck or happenstance. People who succeed are far more purposeful. Today, we'll help you take your idea and yourself seriously. We'll build your entrepreneurship handbook - the thing that'll let you make tough decisions at scale.