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2min chapter
How to do good and do good business, w/Starbucks' Howard Schultz
Masters of Scale
Starbucks - The Role and Responsibility of a Public Company
In 2015, the company initiated a national campaign to get its employees and its customers talking about race relations in the United States. Critics called the campaign insensitive and tone deaf. The way Howard saw it, Starbucks had a civic responsibility to help people talk about it. Within two hours of launching Race Together, it was hijacked by social media. And we lost It very fast.
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