The Danger of Overvaluing Quan Data

Benedict: You should never get so wrapped up in the data that you forget about the entire reason that you're doing the whole thing in the first place. I mean, we heavily rely on ben's palate. Ben had a very clear vision of how he's goin formulateit, went away to the lap no distractions and came out with a product that people like. This is incredible, but i can't quite put my finger on it, you know. It's probagt pretty nich because it's just not the same sized category as cola or grape.